I recently came across the following story on cnn.com…
Kelly Kinney spends her days standing on Los Angeles street corners or in coffee bars hoping to get noticed. Look at her from the front and you can read the 29-year-old marketing professional's resume. Check her out from behind and you can read the cover letter. Kinney needs a job.
"Publicity is something I have always been good at and basically, the name of the game is how you can get noticed, how you can distinguish yourself from everybody else," she said.
About a week ago, after seeing a guy wearing a T-shirt that read "Unemployed," she decided to take the idea a step further and put her resume on the front of her shirt and a cover letter on the back. The credentials on the white T-shirt are listed below a boldface heading: "I NEED A JOB!"
Kelly Kinney spends her days standing on Los Angeles street corners or in coffee bars hoping to get noticed. Look at her from the front and you can read the 29-year-old marketing professional's resume. Check her out from behind and you can read the cover letter. Kinney needs a job.
"Publicity is something I have always been good at and basically, the name of the game is how you can get noticed, how you can distinguish yourself from everybody else," she said.
About a week ago, after seeing a guy wearing a T-shirt that read "Unemployed," she decided to take the idea a step further and put her resume on the front of her shirt and a cover letter on the back. The credentials on the white T-shirt are listed below a boldface heading: "I NEED A JOB!"
When I first read this story I thought kelly was crazy, but after thinking about it I found that she had a great idea. Times are tough now-a-days and it can be very hard to get a job. Marketing yourself in public is a good idea because you never know who may notice you. By doing this kelly stood out, and I feel that is a key thing to land a job. I felt this was a strong PR tactic. It is something that takes little effort to do, but at the same time its unique. In public relations the factor that makes your company unique can also help you become sucessful.
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