I have a confession… After our new assignment (media kit one) was announced I realized that honestly I don’t really know what is PODCASTING and how it can be used. So I decided to go to our favorite Wikipedia to get some sort of understanding… So podcast is “a series of digital media files (either audio or video) that are released episodically and downloaded through web syndication.” Complicated, ha? That’s what I thought, but it really isn’t.
There is a really cool video on You tube that I invite you to watch – “Podcasting in Plain English.” Here is the link: http://www.youtube.com/watch?v=y-MSL42NV3c
It explains that podcasting is a way to avoid our traditional media. Everybody can create there video and share with the world. But Podcasting is also an important communicational tool for any PR practitioner. It is a way to deliver your message almost instantly without pitching million of stories to Press or TV.
I found 20 examples of implication of podcasting in PR:
1. Airlines: Travel and destination guides 2. Apparel/Retail: Behind the scenes at fashion shows, interviews with models and designers, guide to the season 3. Automotive: Test drives of new models with team drivers, interviews with designers, race reports from behind the scenes-NASCAR, F1, rally 4. Beverage Stores: Festive reviews of selected wines, spirits and beers 5. Books/Music Retail: Guides to summer or Christmas releases, interviews with bands and authors, sample readings from authors to promote an in-store appearance 6. Financial Services: Retirement guides, investing tips, planning for college education 7. Golf Equipment: Guides to courses, interviews with sponsored athletes8. Grocery Stores: Interviews and recipes from well-known chefs9. Health Insurers: Wellness tips, meditation guides, nutrition guides10. Home Improvement Stores: Step-by-step guides to home improvement11. Hotels: Destination guides, jogging routes, music to jog to, walking tours of cities12. Micro-Brews: Interviews with the brew master13. Movie Studios: Interviews with actors or directors, movie making production diaries 14. Sportswear: Interviews with sponsored athletes, event diaries (Olympics, World Cup), and interviews with designers, fitness and training tips 15. Travel and Tourism: Guides to destinations, travel tips16. Vineyards: Interviews with wine-makers 17. Whisky Makers: Interviews with the makers, tours of the distilleries18. Video Games- Interviews with game designers, production diaries 19. Higher Education: In a recent show, Shel mentions how Duke University uses podcasts to communicate with incoming students and provide them with lectures. Duke University is one of many schools podcasting.20. Investor Relations: Consider how many earnings webcasts are out there. Consider how much more cost-effective a podcast can be. A podcast also gives the listener several options on how/when/where they listen to it. Shel also mentioned this in his recent presentation about two seconds after I also considered the idea.
I hope this information was helpful. Good like everybody with the Media Kit project!
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