I am interested in Corporate PR and would like to invite everyone in the discussion. I will try to find interesting situation PR department of corporations have to deal with. If we disagree with their action we can offer our solutions, or if we agree - examine why their communication plan worked.
So here is the first case I found. It is a little bit dated (April 2008), but that will allow us to evaluate the effect of PR actions.
On the website of Corporate Accountability International (http://www.stopcorporateabuse.org/) I found interesting information about “Think outside the Bottle” campaign that urges people to use tap water instead of bottled to stop environmental stress. Particularly, they stood behind the initiative to have Poland Spring, Aquafina and Dasani change their labels as most of the bottle water is in fact just filtered tap water. Obviously, it does not come from mountain springs as it is advertised on the label. As a result Pepsi (owns Aquafina brand) agreed to spell out “public water source” on the label. Such PR move was probably made to show consumers that the company is honest about their product.
How would you evaluate actions of PR department? What would you do different and why?
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