Innovation by: Nina Dunn

I found interesting article that lists 6 things about disruptive innovation. Hope it will help you guy to generate new ideas for our PR campaign that we are designing…
Good luck!
1) Just because it hasn’t been done doesn’t mean it won’t work. When you have a vision to change the game and truly do something unique, most people won’t “see” it. That’s the first indication that you might actually be onto something. As Howard Schultz said, “Vision is what they call it when others can’t see what you see.”

2) Take risks and dare to fail. Forget conventional wisdom and what the so-called “experts” say — look where that got our financial industries. Be different and follow your own path, even if that means faltering along the way, while facing doubt and criticism from your peers.

3) Be bold and decisive in your actions. Have the confidence to lead. Never doubt yourself or your ability to succeed.

4) Execute and adapt faster than your competitors. Focus on executing your business strategy and adapting to the countless factors that influence success and your competitive advantage.

5) Have the passion to make your vision a reality. Many people have a vision for something greater, but it’s the entrepreneurs and innovators who combine vision with the passion to make it reality.

6) Maintain perspective and cherish every moment. Don’t get so caught up in the destination that you forget to enjoy the ride. Take the time each day to appreciate the people and experiences that make life and business so amazing.