"Stiletto Rehab"

So, I frequently surf the web for my internship. I work for a cosmetic company and part of my job includes searching magazines,newspapers, blogs and different forums for new innovative ideas and also to see if our products have made their publications. While doing so, I have come across several different/interesting websites. One of my favorites is beauty blitz.

I know this may not have anything to do with campaigns and what-not but it pertains to several people in the class' interests, fashion. While on beauty blitz, one of the featured stories was titled, "Stiletto Rehab." Naturally, this caught my attention because 1. I am a female and 2. I love stilettos.

Now, it is WILD to see what some people would do to have a hot pair of shoes and attempt to be comfortable at the same time. (Because as a lot of you know, nice shoes usually aren't comfortable.)(http://beautyblitz.com/features/slide.aspx?id=325292)

Above is a link to the website with all of the featured tips for "Stiletto Rehab" but below is what really caught my attention.

Collagen Injections

"While we love our daily boost (stylists say that for every inch taller, we look 5 pounds thinner), hitting the pavement in heels wreaks havoc on our feet. But now there's a cushion-like cure in sight. Plastic surgeons in Manhattan and Beverly Hills have begun performing a short procedure that involves injecting collagen enhancer into the ball of the foot to add padding and shock absorption."

Collagen injections in your FEET? I am not quite sure what to think. Will this be the new trend? The company I intern with works very closely with a famous plastic surgeon in Manhattan. I can't wait to ask him hi opinion on this so called, "rehab."