With the New York Yankees entering the World Series it got me thinking about sports public relations and what the practitioners do. Sports PR experts coordinate the flow of information from teams to the press and feed the public hunger for sports news items, team data and player information. They also play an important "promotional" role in generating public interest, increasing teams' visibility and filling stadiums with fans. It seems like an exciting field to get into, especially if the team you work for is the New York Yankees. I began to wonder who are these people? They often are working seven days a week during the season, PR staffs for sports teams vary in size some large universities have whole departments to coordinate public relations, while small colleges have a single staff member. Responsibilities include everything from dining with news media to supervising printing and delivery of game programs. It seems like this job takes a lot of time and dedication. Then I began to wonder what exactly they do? College and professional PR personnel do everything from writing newspaper stories and press releases to organizing press briefings, preparing press guides and maintaining team historical files. They are responsible for responding to media and public information requests and often for positioning difficult or sensitive news stories relating to teams or players so as to throw the most positive light on a situation. It is definitely important to have good communication skills and writing skills for this type of job. I have also been a fan of sports and I have also played sports throughout high school. After some research this would be a career I would one day look into.
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