Wednesday, October 21, 2009

Jamba Juice and Feelin' Good! by Sara Kennedy


Jamba Juice is launching their new "Feel Good" campaign. Started in New York City where the mascot the Bananaman passed out pre-loaded metro cards to thousands of people about the get onto the subways. Along with the metro cards were "feel good bucks" which are coupons for people to get $1 off a Jamba Juice. There are 30 million "feel good bucks" that need to be circulated out throughout the next three month campaign along with sweepstakes and events. The sweepstakes forms can be found on the back of their feel good buck, the sweepstakes prize is giving three people the ability to fulfill ANY dream that stays within the $10,000 price range. The "Feel Good" campaign also has elements on Facebook and Twitter to help engage more people.

Jamba Juice's Bananaman's next location: San Francisco where they will be passing out the "feel good bucks" along with tickets for cable car rides, he will also be making stops in Los Angles and Chicago.

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